Many in the marketing arena believe that purchasing an aged domain will automatically get you top rankings and Google love. This is another one of those famous marketing myths that get spread around by many marketers that normally just repeat what they hear someone else say.
Personally myself I would never waste my money on buying an aged domain. I would register a new domain and spend the money I saved on marketing the new domain name. This way I know that I am starting off fresh with no baggage attached to the domain name.
The problem with aged domain names is that they could very well have bad baggage attached. This is not the only thing though. Let’s assume that the domain had many pages built and had backlinks. Well that looks good on paper but when you actually think about it, you could be asking for more trouble than what it is worth.
If the site had many pages and you are just buying the domain name. This means you would have to research and find out what those page names where and recreate them with the same content in order to keep those rankings and backlinks. This could turn into a great deal of work when you are talking about a large website.
You also have to take into consideration that maybe the domain name was used for bad marketing such as spam mass mailing. You would have to do research to find out this information. Which again could turn into a great amount of work that would not be worth it.
The fact is an aged domain does not give you instant good rankings or any Google love. A new domain can outrank an aged domain any day of the week, all that is required is proper marketing. So instead of possible ruining your business before you even get started or wasting money, just go and purchase a new domain and start from fresh.
You would have the added benefit of not only saving money but saving yourself a great deal of work that may or may not pay off in the long run.